Level Based Customer Segmentation

Last update: Dec 21, 2021

Overview

level_based_customer_segmentation

Level Based Customer Segmentation Persona Veri Seti kullanılarak müşteri segmentasyonu yapılmıştır.

KOLONLAR :

PRICE – Müşterinin harcama tutarı
SOURCE – Müşterinin bağlandığı cihaz türü
SEX – Müşterinin cinsiyeti
COUNTRY – Müşterinin ülkesi AGE – Müşterinin yaşı

ADIMLAR:

Yaş değişkeni binleri içerecek şekilde kategorikleştirilmiştir.
Seviye tabanlı müşterileri (persona) tanımları yapılmıştır.
Price değişkeni kullanılarak müşterilere 4 segmente [A, B, C, D] ayrılmıştır.
Yeni gelen müşteri için segment tahmini yapılmıştır.

Owner

Buse Yıldırım

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